It was 2014 when Microsoft was on the brink of ruin. Its software -based governance on the world of software was falling. The company bought Nokia some time before and was more than $ 7 billion. The deal was quite the opposite of expectations, Nokia was not standing on his feet.
The world was changing rapidly and this was the time when Apple, Amazon and Google were ruling the stock market. If a company was going down, it was a micro -soft. Not only the investors but also the confidence of the decision -makers sitting inside the company was shaky. On this he finally decided to make a big change in the company. Microsoft changed its CEO. The board appointed an anonymous man named Satya Nadal as the CEO of the company.
Satya Nadal was a soft -speaking engineer in Microsoft, who was finally developed from the company to the CEO. Satya’s ability to think and move on was the other most unique. He was in mind that no one in the company had in mind and that was why the board’s view was held at Satya Nadal at this crucial point.
Before becoming CEO of Satya, Microsoft’s business model was simple. They used to make software and sell them in the market. Microsoft was enough for Windows and Office earnings company. The rest of the software was on one side and the annual sale of these two software was several billion dollars. This has been happening for decades and since the company’s main task was to sell software, no one dared to tamper with this model.
But the 2008 Financial Crisis began to change the world. After mobile phones and social media, the PC was no longer as useful as they were in the past. On the other hand, several open source software, including Android, also started hitting Microsoft in the market. Here was the question, if the company has to earn money by Windows and Office, what is the benefit of the rest of the software and engineers? The next question was, how much software will the company sell in the next 5 years?
Now the world was shifting to cloud computing, and instead of looking at it before Satya, Microsoft made a stupid decision and introduced it to the Windows Phone Market, which failed. This was the time when BlackBerry had been hit by his hit, bought Microsoft to Nokia and was running the world in Apple and Android. Even the company’s decision makers seemed to be written on the wall.
Satya’s thinking was unique. He ordered a heavy investment in cloud computing as he arrived. It was investing several billion dollars and was a decision that not only saved Microsoft from bankruptcy but also turned it into an empire of $ 3 trillion. Satya’s vision re -enacted the bankrupt company in the list of renowned and profitable companies.
Satya invested heavily in Azor. It turned the Microsoft Office to 345 on a subscription basis. He made trade agreements and partnerships with his rivals, including Apple and Linux. The results of all these decisions have already begun to appear in the balance sheet of the year. Today, Microsoft has re -joined the first in the cloud computing, artificial intelligence and enterprise software. Not only that, Satya bought LinkedIn for $ 24 billion in 2014 and is currently the world’s largest professional website. He bought Gut Hub for $ 7 billion in 2018. He bought the activation Bilzard for $ 48 billion in 2023 and became the largest shareholder in the Open AI. Satya did not stop here, but he also started working with Google, Linux and Apple. All these decisions made the company safe.
I write here that the things about learning in all this story, I write here that if a young man wants to learn something, he can easily learn. First of all, it is very important to have vision in life. If the vision is clear like Satya, the sinking company can go up to $ 3 trillion in a decade. Secondly, ignoring the changing trends and keeping in their own box can hollow a person and lock the door of big companies. In this regard, the example of BlackBerry is in front of everyone.
After that, business giants can also make a mistake, can hurt. The only thing is how quickly you learn how quickly you make a correction. Then, business partnerships are a more useful strategy. As Satya partnered with his rivals, he ended the game of competition in these particular fields.
One important thing has changed ways to make money in changing trends. Today Microsoft actually makes money from the office on an annual basis. It was a matter of sale once the software was sold. The company is earning billions of dollars even more because of this business model transforming into a subscription. Today, Microsoft also earns billions of dollars on cloud computing and AI on an annual basis.
Then another strategy is the future. Satya saw the future in several, including Lincingdnan, and instead of flying on the bee, he bought these websites and then from there the company started to profit. This whole story involves mainly thinking beyond the traditional thinking, accepting change, studying changing tendencies, and then making decisions according to them, and above all, the most wide vision is.
If Satya also adopted the traditional method and preferred to live with limited vision, believe that Microsoft would have become a story of the past today. In my opinion, Satya is also a case study that can be learned.
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